Robert Halligan16th May 2023

Due diligence in private markets

The world of private market investments can be a thrilling and lucrative journey, but it's not without its risks. We often see new investors in private markets eager to dive in and make a fortune. However, it's crucial to remember the importance of diversification when allocating capital in this space. In this article, we'll delve into the significance of diversification in private market investments and explore strategies to build a resilient, well-balanced portfolio that maximises returns. By following these principles and applying the right tactics, you'll be well on your way to achieving long-term success.

Why Diversification Matters in Private Markets

Private markets are inherently riskier than public markets due to the lack of liquidity and the difficulty of accurately valuing assets. As a result, diversification becomes even more critical in this space. Here are a few reasons why you should prioritise diversification when investing in private markets:

  • Mitigate risk: Diversification helps reduce the overall risk of your portfolio. By spreading your investments across various industries, asset classes, and geographies, you can minimise the impact of any single underperforming asset on your total returns.

  • Hedge against market fluctuations: Private market investments are exposed to market cycles, just like public market investments. Diversifying your private market portfolio helps mitigate the impact of these cycles, providing a buffer against potential downturns.

  • Access more opportunities: By diversifying your private market investments, you increase your exposure to different investment opportunities. This can lead to higher returns as you tap into a broader range of potential winners.

Strategies for Diversifying Your Private Market Portfolio

Now that we've established the importance of diversification in private markets, let's explore some strategies for building a well-balanced portfolio.

Diversify across asset classes

Private markets encompass various asset classes, such as private equity, venture capital, real estate, and private debt. Allocating your capital across different asset classes can help spread risk and enhance returns. Consider the following tips for diversifying across asset classes:

  • Private equity: Invest in a mix of early-stage, growth-stage, and mature companies to balance risk and reward. Early-stage investments offer higher growth potential but come with more significant risks, while mature companies may provide more stable returns.
  • Venture capital: Diversify by investing in companies at different stages of development, from seed funding to later-stage investments. This helps you benefit from the potential upside of early-stage investments while mitigating risk through more established companies.
  • Real estate: Allocate capital to various property types (e.g., residential, commercial, and industrial) and geographic locations to reduce exposure to market-specific risks.

Diversify within asset classes

Once you've allocated capital across different asset classes, it's essential to diversify within each class. Here's how you can achieve that:

  • Industry diversification: Invest in companies across various industries to minimise exposure to industry-specific risks. Geographic diversification: Allocate investments across different countries and regions to reduce the impact of region-specific economic fluctuations.
  • Investment size: Diversify across various investment sizes, such as large, mid, and small-cap investments, to capture different growth opportunities.

Partner with experienced investment managers

Working with experienced investment managers can significantly enhance your diversification strategy. These professionals have the expertise and resources to identify and invest in promising opportunities across various asset classes and sectors. They can also provide valuable guidance and insights to help you make informed decisions. When selecting investment managers, consider the following factors:

  • Track record: Look for managers with a strong history of delivering returns across different market cycles and asset classes. Investment strategy: Choose managers with a well-defined, disciplined investment approach that aligns with your diversification goals.
  • Risk management: Opt for managers who employ robust risk management practices to protect your investments from market volatility and other risks.

Rebalance your portfolio regularly

Market conditions and asset valuations change over time, which can affect your portfolio's diversification. To maintain a well-balanced investment mix, you should regularly review and rebalance your portfolio. Here are some tips for effective rebalancing:

  • Establish a rebalancing schedule: Set a specific time interval (e.g., quarterly or annually) to review and rebalance your portfolio.
  • Monitor performance: Track the performance of your investments to identify any imbalances or underperforming assets.
  • Adjust your allocation: Make adjustments to your portfolio as needed to maintain your target diversification levels. This may involve selling overvalued assets and investing in undervalued ones.

Use co-investment opportunities

Co-investments, where you invest alongside experienced investment managers in specific deals, can help you access unique opportunities and further diversify your private market portfolio. These investments allow you to gain exposure to high-quality deals that may not be available through traditional investment channels. Keep in mind, however, that co-investments often require significant due diligence and come with their own set of risks. Ensure you fully understand the deal terms and potential risks before participating in co-investment opportunities.


Diversification is crucial for success in private market investments. By spreading your capital across various asset classes, industries, and geographies, you can mitigate risks and maximise your returns. To build a resilient, well-balanced portfolio, consider partnering with experienced investment managers, regularly rebalancing your investments, and exploring co-investment opportunities. By following these strategies and staying disciplined, you'll be better equipped to navigate the dynamic world of private markets and achieve long-term success.

Risk Warning
All forms of investments carry a degree of risk, particularly those involving start-up companies. Such investments are at risk of illiquidity, lack of dividends, loss of investment and dilution and should only be made as part of a diversified portfolio. PitchedIt is targeted at investors who have sufficient understanding of these risks. Only sufficiently sophisticated investors will be permitted to invest through our platform, or those who meet the criteria through our risk-based assessment. Pitches on the PitchedIt platform are not offers made to the public. Investments can only be made by authorised PitchedIt members on the basis of information provided in the pitches by the companies concerned. Please read our full risk warning for more details.